This Post will discuss how to optimize Your niche marketing strategy for the new google search results. Google has applied major changes to it’s algorithm in June 2010. This new algorithm is called caffeine and requires affiliate niche marketers to optimize their niche marketing strategy. Let me show You the most important changes and how You can keep dominating niches in google by optimizing Your affiliate niche marketing strategy for Google Caffeine.

Optimize Your Affiliate Niche Marketing Strategy

The common niche marketing strategies usually focus on building a lot of high quality backlinks to a content rich niche site. This approach has proven to succeed for niche keyword phrases and has enabled niche marketers to rank almomst on demand for niche markets in the SERPs. By using automated link building solutions they were able to “rank on demand”.

The main ranking factors to focus on have been content relevance and high PR backlinks. Both factors are easily manipulated by top marketers and there are automated niche marketing software tools which conquer niche markets on autopilot. Now comes Caffeine in an attempt to build more relevant serps again even for niche search terms.

In addition to the 2 above mentioned ranking factors google is now trying to measure human activity on the sites. Sites that get a lot of comments on their Blogs, have a lot of RSS Subscribers or build an online community (with FriendConnect from Google for example) will rank far better. This is because the actual activity on a website is harder to manipulate than On-Page SEO or backlinks.

Tweak Your Niche Marketing Strategy

Ranking Factors in Google Caffeine
• On Page Seo : Keyword in URL, Title, Headings… Good Keyword Density

  A SEO friendly website is the base for good rankings just like it used to be.

• Backlinks : High PR, One Way Backlinks, Social Bookmarks, RSS Feeds…

  The Number and Quality of Links pointing to Your site determines Your Rank too…

• Activity : Age of Content, Comments, Community Building, RSS Subscriptions…

  New to Caffeine. Activity on Your site is becoming a major ranking factor.

• All these have to be combined in a successful niche marketing strategy

Although this is a major change in the way Google ranks sites it is still possible to dominate a niche in the organic search results with the right niche marketing strategy. This new ranking factor is not replacing the other two. You will still have to build an optimized site and You will still increase Your rankings as You build quality backlinks to Your site. In addition You must now create measurable interactions with your site.

Here are some ways to help Google discover human interactions with your website. RSS Marketing is becoming more valuable as it is easy to measure the number of subscribers for google via Feedburner and other Feed Aggregators. Take actions to increase the number of subscriberss. Promote Your Feed in a visible area of your site for every visitor. Submit Your Feed to Directories and Aggregators. Not just for that one backlink this gets You, but to help Your Feed gain subscribers and have google discover the fact that your feed has subscribers. Most aggregators keep track of the subscriptions and display this data for every feed, so this an easy way to have google find these stats about your feed. Your Niche Marketing Strategy should include RSS Marketing.

Enable your users to interact. You can start a free community on Your site with Google FriendConnect. The Visitor will be able to comment on Your site and interact with other users by signing in with a google account or with Facebook. No extra Sign Up procedure is needed to become a member of Your site. This way the search engines can find out that a growing number of people is joining your site. It’s also a great way to build returnig traffic by the way… Community Building is a powerful niche marketing strategy that once applied doesnt require much effort. Your Visitors Comments and Interactions will strengthen Your sites rankings.

Enable users to recommend your site. Apart from the backlinks that social bookmarking generates it is now becoming even more valuable. Getting Bookmarks directly via a script from your site will show google that real visitors think your site is relevant. Maybe google could be tricked here by using your bookmark submitter like always, but do NOT use unique descriptions and titles, but the exact description and title that You have inserted into the bookmarking script on your site. Although all bookmarks will be duplicate content then, google shouldn’t punish You for having people using your preconfigured bookmarking button.

Add Social Marketing to Your Niche Marketing Strategy

As You can see social marketing is becoming more and more effective. You can reap great benefits from building a community around Your niche and You should encourage Your visitors to interact with Your site. Give Google as many hints as possible to discover your site is used. Get Your visitors to bookmark your site and share your videos. Let them add comments and discusss Your content right on your site. Everyone can do this with simple free community tools like friedconnect from google or mybloglog from yahoo. Adding social elements to Your main website and establishing connections on Web 2.0 Sites can greatly increase the results that Your niche marketing strategy returns.

You can also make use of Social Networks like Twitter and Facebook to establish a community of Followers for Your site. Facebook allows You to add a “Like-Button” on Your site. “Likes” are displayed on peoples facebook profiles, thus giving You a backlink and possible visitors from the connections of that person in facebook. Adding Social Marketing to Your Niche Marketing Strategy is a must in 2010. I hopoe this article helps You to spice up Your niche marketing strategy accordingly