If You want to build a SEO optimized Website then You need to know how the different On Page SEO Factors affect your Sites Rankings. On this Page You will be introduced to the most important Ranking Factors and how to tweak your Site to achieve an optimal On-Page SEO Score. I have organized the on page seo factors into 3 groups, starting with the ones that have the highest priority for Top Search Engine Positioning.

Highest Priority On Page SEO Factors

Simple but true: Unique Content is one of the most important Factors to get your sites to the Top of the Search Results. You should avoid duplicate content wherever possible. You should also be aware of duplicate Content on your own site, like having the same sidebar all over Your Blog etc… You should try to keep all of Your sites as unique as possible. You also have to add content on a regular basis if You are planning to keep Your site ranking high for a while. Content is King. Put up at least 350 words of unique content on your webpages. All the Efforts of the Search Engines are aimed at presenting fresh, unique and relevant content to their users. So serve ‘em some when they crawl your site.

Let’s also make sure that Robot that crawls your Site will consider your Content relevant. It’s unique and fresh, that’s great but it will also have to be related to Your niche. The highest priority on page seo factors for your Content is the right use of keywords in the text. This involves the positioning of Your keywords as well as their layout. Here’s a list of these On Page SEO Factors for You to review.

The use of Keywords within the Sites Content is recommended in these parts of your page:


• Keyword should appear in all Headings You use ( H1, H2, H3 ). Don’t stuff the page with headings though. You need quality content. I recommend at least 2 paragraphs of content per Heading.
• Your main Keyword should be present in the first Sentence of the Content as well as in the last one.
• Your main Keyword should have a density of 3% – 6%. Other Keywords should make up around 2% -3% of Your text. Keep Your main Keyword towards the Beginning and the End of the Text and use your other Keywords inbetween.
• You should use Text Decoration on your Keyword. Have them show up BOLD, ITALIC and UNDERLINED once on your Page. Secondary Keywords can also be italized on their first appearance in the text.
• Include at least one Image in Your main Content which has Your Keyword in the ALT-Tag. Secondary Keywords can be supported by adding more than one pic. Alt Attributes represent one of the most powerful On page SEO Factors
• Link out to a relevant page of an authority domain ( Wikipedia Article about Your Keyword, DMOZ Site about your niche… ) with your Keyword as the Anchor Text, but keep this Link nofollow. Add another Link with your Keyword as the Anchor and point it to another page of Your website. This link is Follow of course.

By following these Rules You will present the Search Engines a Website with SEO optimized content that is relevant for the Keywords You use. All the On Page SEO Factors that I am going to discuss now will add up to such a sites SEO Score. But they are hardly able to push your Website to the Top of the Listings if You haven’t followed the search engine optimization tips above, as quality content is the base to build on.

On Page SEO Factors of High Priority

So I said that Content is King. So let’s build him a Castle to reside in. This next Group of On Page SEO Factors is highly important for building a SEO optimized Website to publish your Content on. Although the Search Engines main Focus is on the Content, the Site around it can vastly improve your SEO Score overall. The Ranking Factors covered in this section can give your site a huge ranking advantage over any site that doesn’t implement them. But some of these factors might not be beyond your control if You are not the Owner of your own Domain.

On Page SEO Factors for SEO Optimized Websites


• The appearance of your main Keyword in the Domain Name of your Site is one of the biggest Ranking Advantages You can get. And one of the cheapest too. Info Domains are up for Grabs for less than $2. If You are serious about ranking high then You must use an optimized Domain Name. Alternativly You can use high authority Domains that host your Site on a Subdomain. An example is WordPress. You get a sitte like: yourkeyword.wordpress.com
• Your keyword should appear in the URL. Give your Pages optimized Titles and File Names to have your Keywwords show up in the URL.
• Your Page Title should contain the main Keyword of the Content on that Page. Do not use a standard Title on all Pages of a Website. Use unique Titles for each Page.
• Use META Tags. Put the Title, the Keywords and a Description Tag into the Head of Your website. Limit the Title to 60 Characters, the Description to 200 Characters and put as many of Your Keywords from the Keyword Tag as possible into them. EVERY Keyword that You are using in the Keyword Meta Tag MUST appear somewhere in the Content of that Page. If You use a Revisit Tag to tell the Search Engine Robot how often to crawl your Site then set it to a value at which the Robot will find new Content everytime he visits your Website. The Meta Tags should be unique for each page of a Website. Avoid using duplicate Descriptions and Keywords here.
• Build a SEO optimized Navigation with Keyword rich Anchor Texts and make sure that a User as well as a Robot can access all the Pages of your Site easily from every other Page. This will not only help You to get all your Pages indexed fast but these in Site Links are also valuable Backlinks.
• Don’t use Headings in your Sites Header. Use the H1 Tag on every Page in the Content. There should be no additional Headings before that H1 Heading. Use a Header Image instead and put your Main Keyword into the Alt Attribute of that Picture. Google doesn’t like it when You have more than 1 H1 Heading. You should also reserve H4 Headings for use in a Sidebar if You use one.
• Use a unique Footer on each Page if possible. Link to the Home Page of Your Site from there with the Pages main Keyword as Anchor Text. You can also add a nofollow Link to an Authority Site in Your Niche there.

Build your Website with these On Page SEO Factors in mind and You have an optimized container for your Content. Your Site should already be ranking very well now for Niche Keywords. But we wil tweak it a little more with the final Group of On Page SEO Factors.

Additional On Page SEO Factors to Optimize

I will now show You some more onpage SEO Factors to consider when optimizing a Website. They are not of such high importance than the ones above, but have gained weight in the last update to Googles’ Algorithm.

Keep your Sites Load-Time as low as possible. Try to keep a Page Source smaller than 100kB. Compress your Images as much as possible while maintaining Quality. Site Speed is becoming more important as Video Sharing eats up the Internet Bandwith.

Check for dead Links regularly. Avoid having dead Links on your Pages. Only link out to quality sites. Linking to bad neighborhoods will hurt your Rankings.

Link to your RSS Feed if You have one, so that the Search Engines will pick up the Feed and your Visitors see a Subscription Option in a prominant Location. You can also link to social Network Profiles You are using in the same Niche as Your Site.

Allow Visitors to join and interact with your Site. Site Interactions like Comments, Users sharing the Site or adding it to their social Profiles will now play an important role in optimizing for Google. You can implement Community Features on your own sites by just adding a Widget like Googles Friend-Connect to Your site. This is not really an On Page SEO Factor, but building your Site optimized for social sharing will increase your Results from social Marketing.

I hope You understand the different On Page SEO Factors for Niche Marketing a little better now. Good On Page SEO is about helping to discover the Search Engine Robot that Your Sites Content is in Fact relevant and unique, so it deserves that great Ranking. Start building your own SEO optimized Website by applying your new Knowledge about On Page SEO Factors.